Submit a funny, kitschy, and quirky concept for how to transform a radio ad into a broadcast TV video that promotes "Ollie Days" - Ollie's annual customer appreciation bargain bonanza.

By now you know that Ollie's Bargain Outlet has GOOD. STUFF. CHEAP. And once a year, everything - and we mean everything - gets even CHEAPER! That magical time of year is known as "Ollie Days" - Ollie's annual customer appreciation bargain bonanza, where everything in the store is an extra 15% off. What's not to love about that?!

To celebrate the occasion, Ollie's wants to transform this radio ad into a :30 broadcast video to help promote the savings extravaganza and get people into their stores. Some changes will obviously be required to do that, but they still plan to use the jingle, and the messaging will be consistent as well. The main point that Ollie's wants to get across is that everything in the store is 15% off!

Your concept must incorporate the "Ollie" character - and while you cannot change his physical appearance, you can animate him and put in him different outfits, costumes, and environments. When developing your concept, you should think about Ollie's established animation style (see Assets tab) and check out this holiday broadcast spot created by the Tongal community. The final video derived from these concepts will be a mix of animation and in-store live-action footage.

EXPOSURE: Broadcast TV

TARGET AUDIENCE:

• Women; 34-65+
• Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.

TONE: Funny, kitschy, quirky, self-deprecating, cartoony, and a little haphazard.

EXECUTIONAL MANDATORIES: 

• Concepts must incorporate the "Ollie" character and cannot change him but can animate him and have in him different outfits, costumes, and environments.
• Ollie's tagline - "Good Stuff Cheap” - will be the slogan at the end of the video.

NOTE: We're testing a new feature on projects like this. In addition to the 5 concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Here's the text of the radio ad:

(Sung) Ollie Days are here again! The bargain king is your best friend. With deals so good, you're gonna win. Ollie Days are here again!

(Spoken) At Ollie's Bargain Outlet, we're celebrating our customer appreciation bargain bonanza where everything in our store is 15% off. And we mean everything! And guess what? All patio furniture is 25% off. But you better shop now! Ollie Days absolutely ends Saturday, June 29th. Ollies! Good stuff cheap! 

Tell us your Concept in 250 characters or fewer. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the video. As always, concepts should be clever and engaging.

The 5 concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.