Produce a 30-second animated TVC that emphasizes the symptoms of IBS-C (Irritable Bowel Syndrome with Constipation) and encourages sufferers to visit OhMyGut.info to learn more about the symptoms, make the connection to IBS-C, and motivate them to speak with a doctor to set them on the path to relief.
The goal of this project is to create an empathetic and empowering 30-second animated TVC for US audiences that encourages audiences to identify with the symptoms of IBS0-C and drives them to the Oh My Gut! website where they can learn more about their symptoms and are encouraged to speak to their doctor about prescription treatments.
In a previous project we sourced concepts to inform your pitch and the eventual TVC. Those are shared below with the brand team’s notes.
Two filmmakers will create animatics with full pre-production based on their pitches; one of those filmmakers will then go on to create the full animated TVC.
DELIVERABLES:
TIMELINE:
For the full project timeline please see the Assets tab.
EXPOSURE: U.S. Broadcast
TARGET AUDIENCE:
TONE: Supportive, empathetic, validating, optimistic, and forward-looking. NOT humorous.
EXECUTIONAL MANDATORIES:
Each Pitch must outline how the proposed video will help sufferers in three key ways:
At the same time, your Pitches need to include the ABCS of IBS-C to highlight the symptoms with this mnemonic device:
Your Pitches must be based off of one of the concepts below and must take the brand team’s notes into account. You have the option to combine two or more concepts in your Pitch should you choose.
It’s important to make sure the target audience feels empowered and understands that their symptoms could be part of a diagnosable medical condition, and that control of their condition is possible. They need to believe that they deserve relief and take the opportunity to seek proper treatment, starting with the right conversation with their healthcare professional.
As you have probably gathered, these are not conditions to be taken lightly, and we are NOT looking for humorous takes on the subject. Any Pitches that rely solely on humor will be disqualified.
NOTE: Symptoms must always include constipation and abdominal symptoms that are chronic (returning again and again). Bloating and abdominal pain cannot stand alone in order to specifically communicate with IBS-C sufferers, and this isn’t aimed at patients with occasional constipation. Also, the medical definition of bloating does not include abdominal distention - it is limited to a feeling or sensation of fullness. We cannot claim to decrease the measurable size of a patient’s abdomen.
For around 13 million Americans, going to the bathroom – or rather not going to the bathroom – is all they can think about. Constipation, abdominal pain, and bloating make life a constant battle for control of their own bodies. If these symptoms persist at least once a week for more than three months, sufferers may have Irritable Bowel Syndrome with Constipation (IBS-C) and may require prescription treatment.
IBS-C and CIC (Chronic Idiopathic Constipation) have hallmark physical and psychological symptoms that can take a heavy toll on sufferers’ daily lives:
Enduring these symptoms can drive sufferers to seek their own homeopathic remedies like prunes and fiber supplements, or OTC remedies like laxatives and enemas. These methods may provide short-term relief, but are often ineffective in the long-term and may cause even more problems with time.
In addition, it’s difficult for sufferers to feel comfortable discussing their symptoms with others, including healthcare professionals. Instead, many people just assume there’s something “wrong” with them rather than seek professional treatment.
This creates a trust challenge for sufferers, especially when it comes to seeking out a possible prescription; therefore, it’s important to message that a prescription can be the missing piece to their IBS-C treatment that actively helps them take back control (vs. a reactive short-term solution like OTC remedies).
But before the prescription conversation can start, these sufferers need to feel supported and ready, and that means educating them about IBS-C and validating their suffering as a legitimate medical condition that may require prescription treatment. And that's where the Tongal community comes in.
In order to be considered for this project you, must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery.
PRE-PRODUCTION – The TWO (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create a 30-second Animatic. Additionally, upon submitting an Animatic that satisfies the criteria laid out in their selected Pitch, the selected filmmakers will also be GUARANTEED an additional $5,000 at the close of the Animatic Phase, and be eligible for selection to move forward into the Video Phase. For examples of effective Pitches, check out this gallery. All Pitches will remain private until after the close of the Video Phase is announced and the Project is complete.
PRE-PRODUCTION REQUIREMENTS:
This project includes a Pre-Production Phase BEFORE the Animatic Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Animatic Phase. During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin their Animatic until all Approvals are completed and the Animatic Phase has officially begun. If you begin shooting your Animatic during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
After all pre-production elements are approved, the storyboards and scripts will go into formal Testing with the Sponsor. The filmmaker may be asked by the Sponsor to incorporate feedback from the Testing into their Animatics.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.
ANIMATIC – Once the Pre-Production Phase is complete, the selected filmmakers will each create a 30-second Animatic based upon their selected Pitch. All Animatics will remain private.
ANIMATIC REVISIONS – Once the Animatic Phase has closed, the selected animators will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Animatics according to the Sponsor’s feedback.
--Animatic Phase Payout: Upon submitting an Animatic that satisfies the criteria laid out in your selected Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the Sponsor, the selected filmmakers will receive a final Animatic payment.
If your Animatic is selected by the Sponsor, you will move into a formal TV Commercial Production Phase and be paid an additional $36,000 to help create your Video.
ANIMATED TV COMMERCIAL PRODUCTION – The selected filmmaker of the Animatic Phase will go on to the TV Commercial Production Phase.
The Sponsor may require adjustments to your script or storyboards before production begins on the TVC. You may need new Approvals before proceeding to the Video Phase.
No filmmaker may begin creating their TV Commercial Video until all Approvals are completed and the Video Phase has officially begun. If you begin animating your Video before the Sponsor has confirmed all approvals, there is a chance you will need to re-animate/re-shoot (at your own expense) so please don’t jump the gun.
Once the Sponsor has confirmed all Approvals, the selected filmmaker will create a 30-second Animated TV Commercial based upon their Animatic. The 30-second Animated TV Commercial is due at the close of the Video Phase.
MUSIC: Tongal has partnered with two premiere music providers: Jingle Punks and Epidemic Sound, either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using these music providers, click on either of the provider’s names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
ANIMATED TV COMMERCIAL REVISIONS – Once the Animated TV Commercial Phase has closed, the selected animator will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the filmmaker will perform reasonable edits on their Videos according to the Sponsor’s feedback.
ASSET DELIVERY – You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
2. Confidentiality: Specifications, data, documentation, or other technical or business information (“Information”) furnished or disclosed to you shall be deemed the property of Allergan (“Company”). You shall keep all non-public information contained in this RFP in confidence and will not, without Company’s prior written consent, disclose said information to any person or entity, except your officers, employees, agents and representatives who directly require said information for purposes of submitting the Proposal.
3. Publicity: No references to Allergan, any party affiliated with Allergan, or their code names, drawings, specifications or the subject of this proposal shall be used in any of your advertising, promotional efforts or any publicity of any kind without the prior written permission of the Allergan Contact.
4. Non-Competition. You acknowledge that you, and your personnel, will have access to highly confidential, proprietary, and sensitive information of Allergan (which may include information regarding Allergan’s business plans and strategies, intellectual property, products, research and development activities, services and technology) related to products, drugs, and/or medical devices developed, manufactured, marketed, sold, licensed, distributed or provided by Allergan (“Allergan Products”), and that use of such information would inadvertently or inevitably occur if you performed services for a competitor of Allergan. Accordingly, you agree that during the term of project, and for a period of twelve (12) months thereafter, you and your personnel shall not, without first obtaining the written consent of Allergan, actively solicit or perform any services that are similar to the Services under such project for any third party that develops, manufactures, markets, sells, licenses, distributes or provides products that are similar to any Allergan Product or that otherwise directly or indirectly competes with any Allergan Product. You further acknowledges that any violation of this Section would cause irreparable injury to Allergan and that such injury may not be adequately compensated by damages, and that, accordingly, Allergan shall be entitled, in addition to any other right or remedy it may have at law or equity, to seek and obtain injunctive relief against you enjoining or restraining any violation or threatened violation of this Section, without the posting of any bond or other security. Further, you acknowledge that the compensation paid to you hereunder includes consideration for the restrictions set forth in this Section.
5. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
6. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
7. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
8. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
9. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
10. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
11. Videos must be in the English language or subtitled.
12. Limit 5 submissions per member, per Phase.
13. You must be at least thirteen (13) years or older to enter.
14. The Sponsor reserves the right to repost the project.
15. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
16. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
17. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
18. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.