Share your concept for a campaign based on the success of Nature Made's #1 Pharmacist recommended TV Spot.

The goal of this project is to source campaign concepts inspired by Nature Made's #1 Pharmacist recommended advertisement. Nature Made wants to kick-off 2021 with a compelling digital and social campaign that gets consumers to take stock of their current health and wellness routine so they consider incorporating their vitamins and supplements to help proactively manage their health.  

The #1 Pharmacist recommended advertisement has proven highly effective because it reinforces the brands credibility through its quality credentials (#1 Pharmacist Recommended and USP Verified). They want to extend this spot into content that will come to life primarily in digital and social with extensions in PR, Influencer Marketing, and In Store & Sampling. Campaign concepts can involve a pharmacist or not. They don't necessarily have to be a direct extension of the #1 Pharmacist spot, they just need to feel related to it. Innovative and smart ways of doing this are certainly encouraged. The key objective for any approach is to communicate that now is the time to engage in your nutrition and choose #1 Pharmacist Recommended and USP Verified Nature Made as your vitamin brand.

EXPOSURE: 

• Digital Video
• Paid & Organic Social (FB, IG)
• Banner Ads
• PR
• Influencers
• In Store Displays and Sampling

TARGET AUDIENCE: The average age of their consumer is 51, they are intentional with everything they do. They view their health and wellness as multi-dimensional and they believe It helps them to live the life they want to live today and protects them from some of the struggles they worry about for tomorrow. They try to make balanced choices and incorporating healthier actions throughout their day. 

But life isn’t always simple. Work, family, the world around us, all of it can be hard! At times, they struggle to make it all work, and aspire for easier ways to balance out the challenges life throws at them. Vitamins help them get the right nutrition for a variety of different health challenges. They believe in its power and helping them live a healthier life. 

TONE:  Approachable, helpful and honest. Should not utilize humor unless lighthearted. Should not be irreverent.

Tell us your campaign concept in 500 characters or fewer. Remember, a campaign concept is not a single moment or spot - it is a concept that unites multiple executions. Be sure to expand on your campaign concept and show how it can work in multiple mediums.

The 5 selected campaign creators will receive $500 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.