Support the release of NAPOLEON on November 22nd and get fans talking with all sorts of concepts for something that can be unexpectedly creative, buzzworthy, and larger-than-life – whether online, on social media, or in real life.

We all know the name Napoleon Bonaparte. Now, Ridley Scott and Joaquin Phoenix are bringing his story to life in visceral, dynamic glory, with a new spectacle-filled action epic about the soldier/general/emperor/twice exiled French figure in Napoleon, coming exclusively to theaters on November 22. This film covers Napoleon's relentless journey to power; stages his biggest battles with an unflinching lens on the action and brutality of 19th century warfare; and explores the tangled web of Napoleon's life-long love and on-again, off-again power struggle with Josephine. Obviously, if you're a war film fanatic, a history buff, or a fan of Ridley Scott's films, Napoleon is likely already on your radar – but the audience for this movie doesn't end there, and the filmmakers want the Tongal community to ensure that filmgoers of all interests and backgrounds are excited about Napoleon as a must-see movie this fall, too.

Your task is to come up with concepts that can help market Napoleon beyond its core audience, using some kind of unique content, campaign, activation, or execution, across a wide variety of platforms. We're looking for concepts that feel as epic, buzzworthy, and as larger-than-life as the man himself. Napoleon might be historically set, but this isn't an ordinary period piece; it's a cinematic experience, so it's crucial that your concepts bring the conversation around Napoleon out of the history books and make it feel modern, relatable, and exciting – a crucial part of the zeitgeist – especially to younger audiences. 

Your concepts should work beyond a single execution and inform a more holistic campaign that can involve multiple filmmakers, artists, and/or musicians. We are open to whatever format works best to bring your concepts to life: TikTok videos, live activations, prompts for artworks and original songs or entire art installations are all on the table. While you can explore history or more educational approaches in your concepts, your submissions should not feel like history lessons. 

Think about how your concept can go beyond a single execution and work across multiple pieces and platforms in addition to how it ties back to the movie: for example, how could multiple artists approach your concept of crafting sculptures of Napoleon out of related items like Neapolitan ice cream or bi-corner hats? And how would you boost that sculpture with a TikTok video and social posts? What kind of unexpected creative point of view could you bring to a shot-for-shot remake of the trailer, and what kind of real-life component could be worked in to go beyond a standalone video execution? Without glorifying the brutality of warfare, what part of Napoleon's complex, storied life and the many hats he wore interest or inspire you, and what could that look like? 

Napoleon is a prestigious, grand movie laden with war, politics, and a complex love story There is a sense of dry, quirky humor in the film that you can lean into, and clever concepts will likely go far. However, you should avoid becoming campy or irreverent; make Napoleon feel as fun and unexpected as it is epic and prestigious; this may be real history, but that doesn't mean it has to be predictable!

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

TONE: Above all, epic. Modern, impactful, unexpected, clever, intriguing; prestigious, unmissable.

TARGET AUDIENCE: Adult moviegoers; Ridley Scott fans; fans of the cast, led by Joaquin Phoenix and Vanessa Kirby

EXECUTIONAL MANDATORIES: 

• You must sign Sony's Submission Release Agreement, without edits, and submit it along with your concept. Greenlit creators will also need to sign Sony's Certificate of Results and Proceeds, which will be provided when greenlit.
• Beyond the trailer, re-edits are not on the table; you may find inspiration in film clips found online, but avoid concepts that require reworking existing content.
• Do not assign hero or villain qualities to Napoleon.
• Humor is welcome and encouraged, but avoid being campy or irreverent.
• Avoid concepts that require utilizing talent likenesses.

Be sure to watch the official first trailer.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
  
  
• SONY SUBMISSION RELEASE AGREEMENT (REQUIRED): You must sign and attach Sony's Submission Release Agreement and submit it along with your Concept. Incomplete or improperly filled out forms may be cause for disqualification. A PDF and DOCX version of the form are provided in the Assets tab. You may not edit or modify the Agreement form in any way.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.