Tagline: Tongal - If you worked here, you'd be at work by now.

Concept: A reference to the sign often encountered by commuters - "If you lived here, you'd be home by now."

Speaks to the virtual, get started when inspired, loving what you do, anywhere, anytime nature of working on Tongal projects.

Visuals: Show a trendy, hip, creative type busy working from a laptop while sitting on the train among a sea of serious "suits".