Create an innovative and entertaining video that effectively communicates how to safely handle My/Mo Mochi Ice Cream to food retailers.

Ever sit on a Virgin America flight that’s about to take off? Just when you think you are going to have to suffer through another painful explanation of how to operate your seat buckle, the video breaks out into song and dance, and suddenly you’re transported into a full-on Broadway musical production on how to fly safely. That’s where we’re heading with the My/Mo Mochi Ice Cream food handling instructional used to inform retailers on how to handle their ice cream balls with care.

Available in retail packs of 6 and in bulk through its signature self-serve My/Mo Mochi Ice Cream Bars, My/Mo Mochi Ice Cream’s soft sticky rice dough is filled with just the right amount of premium ice cream, leaving you reaching for this perfectly sweet and satiating snack morning, noon, and night. And just like their product, My/Mo infuses their brand and mission with bold and daring versatility, embracing the unique and colorful journey of life.

My/Mo doesn’t want retailers’ eyes to gloss over when they are learning how to take proper care of their snack – they want to capture food retailers undivided attention. How do we do this? That’s where you come in, Tongalers. We’re pushing those boring, unimaginative safe handling instructional videos to the side – cue middle school home economic classes - and asking you to think big, REALLY BIG. Be ambitious, push the envelope, break traditions and standards. How would you make this Video highly entertaining and engaging, but first and foremost, make sure the Video messages the key points of how to properly handle My/Mo Mochi ice cream balls. Check out the Asset tab for the full guidelines.

Here’s what you need to know:

• This is an open bid project, so you’ll get to set your overall budget proposal. Please download the budget template from the Asset tab below and explicitly state how much you need for your Video. We are looking for pitches in the range of $15,000-$25,000.
• The visual look and feel are extremely important to the Video. We want to keep the audience visually bound, through costumes, set, props, etc. The ambiance should include clean, bright, poppy colors.
• If you decide to take a musical dance approach, you will be required to hire a choreographer, dancers, and singer/s. Please take this into consideration when creating your budget.
• You must communicate each handling guideline in your Video, however, get creative on how to do so. Reword the messaging to fit it into your creative concept. Handling instructions can be found in the Asset tab.
• You will be required to submit a Production Designer in the Pitch Phase. 

Check out more information on this project below!

The goal of this project is to create an inventive and entertaining My/Mo Mochi Ice Cream food handling safety Video that shows retailers how to properly handle their ice cream balls. We can’t stress enough that the Video needs to be entertaining -- it’s important that food retailers engage with the video and watch from start to finish, so as to have the necessary steps to handling My/Mo with care.  

Creatively, think how you would make this Video stand out while still clearly conveying the brand instructions on handling My/Mo. Is it an all-out musical dance party, similar to what Virgin America created? Or is it through specific set design and choreography? Similar to what American Airlines produced. Or is it full of fanciful imagery that’s cheeky and endearing, kind of like what Air France did? Wherever your mind is taking you, there is no right or wrong execution, just so long as it is unique, edgy, and witty, and falls in line with who My/Mo Mochi is as a brand and their audience. It should be set within a playful and colorful setting, check out My/Mo’s Ripe Strawberry flavor video to get a sense of the kind of set design the Video should capture. Colorful yet simple, with elements and texture that help create the context.

PRE-PRODUCTION NOTES: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

• SCRIPT  - This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  - This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• LOCATION  - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary location. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• PRODUCTION DESIGNER - This project requires Production Designer Approval before filmmakers move onto the Video Phase. You must submit your planned Production Designer with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Designer or ask you to submit a new one for approval.

BRAND ON SET - The Sponsor will be on set during the Video phase shoot to provide input. You will need to provide a dedicated video village, a staff member who will ensure all feedback from the Sponsor is communicated to the Director, and hard copies of the script, along with a shot list and the day’s schedule. Check out best practices here.  

--Target Audience: “Coastally minded” millennials 18-34 who are smart, independent, interested in a global mindset and love living a fun life!

--Executional Mandatories:

• The 6 flavors to highlight are: Green Tea, Double Chocolate, Sweet Mango, Vanilla Bean, Cookies and Cream, and Ripe Strawberry
• Keep it gender neutral – we want this to feel inclusive to both males and females.
• Do NOT use “all natural” although “natural” is allowed.
• Do NOT use recipe, dessert, sweet, treat, dairy-free, gluten free.
• When showcasing the mochi, it can NOT have any bite marks and should be free of saliva.
• The talent can be shown biting into the mochi ice cream.
• Ensure that the mochi is seen enjoyed in the daylight – we want this to be seen as a snack, rather than just an after-dinner dessert.

--Tone: Vibrant, edgy, daring, fun, and exciting.

--Exposure: Food retailers

--Product: Product will be provided by the brand.

This Project will consist of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using: 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in each Video. "If it’s helpful to you, we’ve provided a Treatment template, which you can find here."
• Budget (REQUIRED): Please complete the Budget Template in the Assets tab. Your budget proposal should not exceed $25,000.
• Production Designer (REQUIRED): Please submit the Production Designer along with their past work that you intend to use for your Video.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome. 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit, the IP Assignment will receive production budget to help create the Videos. A Tongal producer will discuss payment schedule will be discussed prior to beginning production. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until the project is complete.

PHASE 2: PRE-PRODUCTION – The Pitch winners will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand: 

• SCRIPT  - This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  - This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• LOCATION  - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary location. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• PRODUCTION DESIGNER - This project requires Production Designer Approval before filmmakers move onto the Video Phase. You must submit your planned Food Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for approval.

BRAND ON SET - The Sponsor will be on set during for the Video phase shoot to provide input. You will need to provide a dedicated video village, a staff member who will ensure all feedback from the Sponsor is communicated to the Director, and hard copies of the script, along with a shot list and the day’s schedule.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winners will each move into production based on their winning Pitches.

NOTE: The Video, up to 2 minutes in length is due at the close of the Video phase.

PHASE 4: REVISIONS - Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

--Music: Tongal has partnered with premiere music providers: JinglePunks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score a Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you!

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.