We're looking to highlight one thing in particular about McDonald's. How it bring families together. We want to take this mans story & turn it into something that showcases that very thing. The speed and ease of a McDonald's breakfast allows him to tackle hours of traffic so he can be with his new born son at night. Shot as a "beautified documentary" we want to capture the essence of this mans story, and in turn, create a 2 minute spot celebrating McDonald's contribution to him and his family.