Share your concepts for a :15 direct response broadcast video that drives viewers to the Mixtiles website and communicates what makes Mixtiles amazing.

Once you have your own home, you're looking for a way to personalize your space and show off pictures of your loved ones. Many people want to create a beautiful family wall or a wall full of their memories, but it can be too difficult or complicated to know where to start. All of us have tons of pictures of family, friends, and special occasions (moving to a new place, birthdays, graduations, travel memories, mother’s day, Christmas) on our phones and need a solution for commemorating these memories within our homes. This is where Mixtiles comes in. Mixtiles is the easiest way to get your sweet, fun, and unforgettable moments up on your wall. You just need to pick your favorite photos, Mixtiles delivers them, framed, straight to your home, the frames sticks to the walls without nails, leaving no damage, and can be re-arranged at any time. The final results are amazing decorated walls that fill your home with memories and reflect the richness of your life. While Mixtiles delivers great products, they feel like they need a new angle, compared to their existing social videos, and want ideas that stand out from the crowd.

Mixtiles is now looking for fresh and amazing direct response concepts that not only convey a story, but that can pique interest and drive people to the Mixtiles website. Concepts should be focused around how Mixtiles makes photo walls easy and which can be developed into both a :15 broadcast video, which is the main focus, as well as a longer :30 version. We are open to hearing all sorts of concepts, live action or even those that involve animation, motion graphics, stop motion, you name it! They want to highlight the ease-of-use of Mixtiles, how their frames are damage free to walls, and convince viewers to visit the website. Pictures are obviously and important element for Mixtiles, and thinking about what's in a picture may be important for your concept too. It could cleverly tie into the concept - and it could be that you use multiple different pictures together as part of your concept. You should even consider ways to incorporate humorous approaches that don't take themselves too seriously, as this have worked well for Mixtiles in the past. Either way, when you're thinking about what's in that Mixtile, think about families, gifting, important occasions, and small, authentic, but memorable moments.

You can see examples of previous creative concepts used by Mixtiles in the Background and for any questions or other project updates, check out the Project Forum.

EXPOSURE: Broadcast TV

TARGET AUDIENCE: Their biggest demographic target is 25 - 55 years old, middle-class moms, but Mixtiles really appeals to anyone who owns a home, loves photos, or is looking for a good gift.

TONE:

• Friendly, Easy going
• Clear & simple
• Authentic
• Open to humor, if it's cleverly done and doesn't detract from or distract from the master brand tone

EXECUTIONAL MANDATORIES: 

• Your concepts should be evergreen and should NOT be specific to one specific holiday or occasion.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: Below is a mix of previous Mixtiles videos. These generally reflect the tones and styles that Mixtiles is open to with cute, funny, and/or upbeat approaches.

• Dogs
• Explainer
• Presenter

ABOUT MIXTILES: 

Mixtiles is a framing and software company that specializes in beautiful 8"x8" photo tiles that stick and restick to your walls without. They make it easy to get your phone photos on your walls. Just upload your photos and choose the perfect style & frame for your decor. With no wall damage, option to customize your frames, and high quality printing, Mixtiles is the place to go when looking for framed photos.

In order to be considered for this project, you must include the below materials in your concept submission:

• CONCEPT (REQUIRED): Tell us your concept using up to 500 characters. Your concept should detail what would happen in the video. Remember though, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.
  
  
• HELPFUL VIDEO REFERENCE LINKS (Optional): Have you seen another video out there that you think makes for a helpful reference? Or a video that helps illustrate the concept you're submitting? Whether it's that video's editing, or its structure, or its tone, or even just a particular camera trick, feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

The four most compelling concept submissions will be selected and receive $500 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
7. Limit 5 submissions per member.
   
   
8. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.