Produce an entertaining and relatable video series that will position PayPal as a trusted advisor to university students and recent graduates in Mexico, by providing helpful advice on how they can better manage and make more out of their money.

Managing your money can be stressful - especially when you're just starting out as a university student, or recent graduate, and you're navigating a global pandemic. And while there are lots of resources out there, many of them can be dry, dull, or just plain complicated. That's why PayPal is looking to help university students & recent graduates in Mexico, by developing a fun, relatable video series, that provides helpful, easy-to-understand advice on how they can make the most of their money. 

Being a student or recent graduate is a very specific stage of life, and it's important that this content be tailor made for that audience - in both style & substance. A key thing to consider is how the information will be delivered, and how we can make financial content relatable & easy to understand. PayPal will be providing the key educational beats each episode will need to cover (and you can view the planned topics for episodes 1 & 2 in the Background/Additional Details section below), but how that information is organized and presented is up to you. You'll also need to find a spokesperson to host or otherwise shepherd this series (more on that below), and a good format and solid writing can help elevate this figure. What is the format, and what is the tone? What would you title this series to help set that tone right from the start? Be sure to address those points in your pitch. 

The look and feel of this series is also going to be critical for this project. Would you shoot live action in a studio or a lifestyle setting? Would you go for more of an animated approach? Or maybe something in between? Is your host seated & delivering information, or are they moving through a space? Your pitch should address how the visuals of your content would help make financial advice more fun, relatable and cool for our young target audience. Graphics and transitions should play a heavy part in this too, so think holistically about how this series will look & feel. In addition to the videos, you will also be responsible for designing a thumbnail and YouTube header template to match your video aesthetic, and help brand the series on the PayPal Mexico YouTube channel. 

Finding the right host for this series is going to be super important. You need someone with native level speaking fluency in Mexican Spanish, charisma, authenticity, wit, and an ability to land a joke or two - while still remaining credible. But what a "host" means is up to you. Is it someone who leads the series in a traditional sense, or someone who provides VO to a more visual-driven approach? Or something entirely different? Think of this person as giving off the vibe of a trusted friend, offering some easy & relatable advice. Much of the weight of this series will rest on their shoulders, and they'll either need to appear on screen, provide voiceover for each episode, or otherwise help drive the series in each episode (depending on your creative approach). Though not required at the pitch stage, we'd highly recommend including headshots or demo reels of any potential hosts you have in mind, in your submission. 

Lastly, while this project scope only includes YouTube deliverables, the greenlit filmmaker will also have the opportunity to potentially receive additional funding to create promotional social content for the series (including Facebook, Instagram, and TikTok assets) further into the development process. You can choose to address how your series approach could translate to social formats in your pitch, but that is NOT required at this stage. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 7 total video assets, 7 total thumbnail assets, and 2 header image assets. 

• Seven 2-3 minute episodes (16x9)
• Seven YouTube thumbnails (one per episode)
• Two YouTube header images (2560 x 1440px,  <6MB. Design for mobile-first, w/ safe zone for logo and text 1,546 x 423 pixels)

TIMELINE: Please note that production will need to be split into 2 waves. Wave 1 will includes episodes 1-2. Wave 2 will include episodes 3-7. For the full project timeline please see the Assets section.

EXPOSURE:

• YouTube
• Please review the platform best practices page.

TARGET AUDIENCE: University students & recent graduates (ages 18-25) in Mexico

TONE:  

• Fun, approachable, and informative
• Youthful & age specific for university students & recent graduates

EXECUTIONAL MANDATORIES: 

• You do NOT need to be located in Mexico in order to pitch on this project. However, all content will need to be designed with a Mexico-based audience in mind, and your host will need to have native level speaking fluency in Mexican Spanish.
• Spokesperson or host must be within the target age demo.
• All dialogue & text on screen must be in Spanish. However, because members of the Sponsor team speak both English & Spanish, you will be asked to provide an English written translation at each review stage to help the team with initial reviews. 
• Content must be entertaining, but efficient. Always remember that people will be watching to learn a lesson first & foremost. 
• Graphics & Transitions must be used to give the video a coherent look and feel. 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Episodes 1 & 2 will focus on the following topics. Episodes 3-7 topics will be provided to the greenlit filmmaker:

• EPISODE 1 - BUDGETING: Focusing on budgeting / payment options to make your money go further when moving out on your own for the first time, or furnishing your first space. PayPal offers the ability to pay in installments, to make your money go further for these purchases. 
• EPISODE 2 - MAKE YOUR MONEY MATTER MORE: Focusing on what it means for a brand or product to be sustainable, or work towards positive social impact. PayPal offers the ability to shop and checkout from thousands of retailers, all in one easy place. 

Below are some helpful insights on university students & recent graduates in our target demo:

• For many, Money = Stress. They want advice on how they can manage it better.
• They are focused on building a positive future.
• They are savvy about spending, but convenience often wins vs cost. 
• They care about brands that stand for something, or care about them.
• They often see PayPal as unapproachable, and are unsure where they can use PayPal, or why they should. 
• For many, Time is the most valuable commodity.

A key component for this project will be delivering information that is sometimes hard to explain in a way that is relatable & easy to understand. Below are some examples of content that breaks down complex topics in combination with aesthetics designed to appeal to a similar age demographic:

• Explained Series (Netflix)
• Learn Series (Robinhood)
• She's On the Money (Up Bank)

For a sense of youthful & fun content that has been created for the PayPal Mexico team (albeit in a different style), please check out the  videos below:

• Paga Contento por tu neuvo modelito
• Paga Contento por lo que tu gato realmente necesita
• Paga Contento por tus clases de yoga
• Paga Contento por el desayuno que realmente quieres
• Paga Contento por tus compras

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.

• SERIES TITLE (REQUIRED): Tell us what you would title this series.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• HEADSHOTS/CASTING BOARDS (Optional): If you have any particular talent in mind for your series host, you can submit their headshot or demo reel as part of your pitch. However, please note that is NOT required at this stage. 

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor. 
• STORYBOARD: This project requires storyboard approval. The Sponsor may provide feedback on your storyboard and ask you to submit a new version.
• CASTING: This project requires casting approval. Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role, with at least one of those options being a person of color. If the Sponsor does not approve any of your options for a role, you may be asked to submit two new actor options. Additionally, owing to the risk of disruption from COVID, you will be expected to have backup talent approved by the Sponsor in advance of production to account for any last-minute changes.
• LOCATION: This project requires location approval. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• GRAPHICS TREATMENT: This project requires design approval for your graphics approach. The Sponsor may provide feedback on your storyboard and ask you to submit a new version.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.