Based on an existing script, create a lightly animated or motion graphic video for Spruce that provides tips for dealing with financial stresses for Mental Health Awareness Month in May.
Whether you're a single parent or a young adult, thinking about money and finances can be really stressful. Spruce – a mobile banking app from H&R Block – truly cares about their users' mental wellbeing, as much as their financial health, and has created a bunch of resources to help people be better with money. Paired with guidance and positive motivation, Spruce actively works to ensure that their users feel empowered and in empathetic hands.
However, this project is not actually about Spruce, and Spruce should not be the focus of your video. Instead, using the provided script provided in the Background, we want you to create a :60-:90 video that clearly communicates some universally helpful tips for anyone stressing about money or other financial concerns. Viewers should feel like they, and their financial situation, are seen and understood, and that there's help available to anyone who needs it, starting with tips for asserting more control over your money stresses.
This project is going to move quickly, so we're really looking for a creator who can drive home the messaging in a clear and empathetic way, with engaging animation and/or motion graphics and text overlays that fit Spruce's brand style (past work examples are also in the Background).
For your pitch, given the tight timing, we'd recommend including some example frames or even rough storyboards, but otherwise, for any questions or other project updates, check out the Project Forum.
DELIVERABLES: One :60-:90 video (16x9)
TIMELINE: HERE. Please note this is an expedited timeline.
EXPOSURE: We anticipate content will be used on the platforms listed below. You should review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Anyone who wants to learn good banking habits; typically 20-50, low to moderate income, with short- and long-term financial goals.
TONE: Direct, clear, empathetic, supportive, understanding but not patronizing. Calming and caring.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
SCRIPT FOR ON SCREEN TEXT:
Stress and worry about money are real, but taking small steps within your control can help with your financial health and your mental wellbeing.
*SpruceSM Spending and Savings Accounts established at, and debit card issued by, Pathward®, N.A., Member FDIC, pursuant to license by Mastercard®. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
PAST VIDEOS FOR REFERENCE: Check out these Spruce videos made on Tongal last year for a sense of style and tone:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.