Share your ideas for formats and themes for an evergreen series of training videos to help men (primarily) unlock a life of total health with lululemon.

From humble beginnings as a design and yoga studio, lululemon has evolved to be the premiere athletic and casual wear brand for women and men. More than just its famous black leggings, lululemon believes in living a life of “total health,” where having a healthy mind and spirit is just as important as a healthy body. As such, lululemon creates gear to help men and women achieve this goal and unlock their best life through sweat. 

Unlocking a life of total health isn’t an event; it’s a journey. And solving through sweat doesn’t just happen in the CrossFit studio, on the TRX bands, or by hitting the pavement with your run club. 

So to continue their support of solving through sweat, lululemon wants to create a suite of 30-minute training videos for people with goals of living a life of total health through a dedication to cardio, strength, or both. From these videos they will improve their techniques, learn new skills, and gain insights from lululemon’s ambassador trainers. 

There are tons of training videos, sites, blogs, and pages out there; what will set these videos apart is an approach that matches lululemon’s unique approach to sweat, voice, personality, and style. We’re looking for ideas across a couple categories to support these videos, specifically: 

• Video format – i.e. a single ambassador training video or a small group class
• Training themes & techniques – i.e. stretching and strengthening for long-distance runners; kettlebell workouts for bikers; or yoga for CrossFit enthusiasts, to name a few examples, with specific exercises/techniques to feature.

You may also specify if your idea would best take place in a home/garage, CrossFit studio, or gym setting.

Finally, each 30-minute video will have 5 break-away videos that show specific key moves/techniques in :30-:45 seconds, so consider that in your Ideas. 

The goal of this project is to source 3 ideas around training videos to support athletes at home, at the gym, or at the CrossFit studio. Your ideas should focus on video formats and/or training themes and techniques to help athletes achieve their goals, with key moves/techniques that can be broken out in :30-:45 second clips for on-the-go training.

The videos will live on lululemon’s YouTube as well as social pages. 

There are a lot of training videos out there, ranging from YouTube videos with one guy in his garage to sleek group and individual experiences from brands like Daily Burn and Peloton. We want something different from all of the above, that fits the lululemon mindset and helps athletes at every stage of their fitness journeys set and work towards long-term goals.

The workout landscape is continually changing, shifting, and adapting. Here are some things to keep in mind as you craft your ideas: 

1. Workout searches fit into 1 of 4 main categories:

• Muscle focus (abs, arms, butt, etc)
• Goal (strength, fitness, weight loss, etc)
• Location (at home, in gym, etc)
• Time (7 minutes vs 12 minutes vs 30 minutes; day vs night)
  
  

2. Stretching is both a pre- and post- activity as well as a workout people specifically search for.

3. People want highs and lows; for example:

• HIIT (high-intensity interval training) continues to be a top search;
• LIIT (low-intensity interval training) is increasing in search volumes
  
  

4. Mash-up cross training searches are increasing; for example:

• Combat training (boxing workouts, MMA workouts)
• PiYo (Pilates + Yoga)

These workouts also fit into the HIIT and LIIT categories.

5. Searches related to wearable technology are increasing: 

• Activity trackers
• Smart watches
• Heart rate monitors
• GPS tracking devices
• Smart glasses

--Key Marketing Messages:

• Train to solve
• Solve through sweat
• Unlocking a life of total health (body, mind, spirit) through sweat
• Sweat, Grow, Bond

--Target Audience:

• Men (primarily) and women who believe in living a life of “total health,” where having a healthy spirit and mind is just as important as a healthy body.
• Daydreamers, believers, and most importantly, doers. 
• Go-getters who recognize the progress that they want for themselves and the world around them. 
• Not afraid to get off the couch and make it a reality. 
• Aimed at men but shouldn’t alienate women
• Gen Z and Millennials.
• People (especially men) on a path of personal improvement and looking for physical support on that journey. 
• People (especially men) looking to solve through sweat with mindfulness. 

--Tone:

Educational, authentic, encouraging, optimistic

This project will be worth a total of $750 and consists of an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA - Tell us your idea for a 30-minute Men’s Training Video for lululemon in 140 characters or less. Remember, an idea is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the video. As always, ideas should be clever and engaging. The winning idea creators will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

4. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old. 

8. The sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.