Working with existing assets, edit together two fun and relatable travel vlog-style videos to Maui and Cancun, for T-Mobile's YouTube channel.
As T-Mobile updates its YouTube channel this year to maintain a modern and fresh feeling, they have created a new series of Travel Vlogs where T-Mobile employees take you along with them on a string of journeys, for work or for fun. Their videos cover scenic views, quirky landmarks and of course, how T-Mobile helps them to travel with coverage no matter the location. They have already fully produced two videos, but they've also filmed content for two additional videos about trips to Maui and to Cancun, and they need a talented editor to help cut that content together to create some entertaining and effective content.
With that in mind, this project's about utilizing T-Mobile's existing footage to cut together two different 2-5 minute travel vlogs; one about a trip to Maui, and one about a trip to Cancun. You will need to create a 16x9 video for each destination, and while those 16x9 videos will certainly be a top priority, we will also be looking for shorter cutdowns that are specifically designed for 9x16 and YouTube Shorts. Since the original content is natively 16x9, the vertical re-edits will require special attention. Importantly, we want to make sure both videos feature key moments where we're able to highlight T-Mobile traveler benefits, such as how travelers have free Wi-Fi on Delta flights, and how they have mobile service internationally and even in more remote places, thanks to T-Mobile's 5G coverage and mobile without border benefits. We will also be looking to have you add in T-Mobile employee VO to each video once the storyline is in a solid place for them to comment over the video.
Most of the edits will be about finding the best moments from the footage, and then cutting together something that feels snappy and consistently engaging, but we want you to feel free to have fun with your approach, and be able to include motion graphics, text, music, and/or sound effects, and really lean into transitions, clever cuts, camera moves, etc. to make the videos feel more upbeat and interesting. We happen to know that there's some great footage of one of T-Mobile's employees getting swarmed by chickens, so you probably want to include that too. We also obviously still want to ensure the finished product feels fitting to the overall tone of T-Mobile. T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. The color magenta (#E20074) is key too (if you haven't already noticed) and it's pervasive throughout T-Mobile content.
For your pitch, we'd like you to submit a proof-of-concept video, up to :15 for Cancun, to get a better sense of how you're proposing to liven these up. You can use the existing assets shared down below to help demonstrate your approach. Check out some reference videos for a sense of style and tone in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 10 total assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Millenials and Gen-Z who are fans of Travel Vlogs and Tech Tips
TONE/FEEL: Unexpected, dynamic, energetic, polished, cool, relevant, quirky. Stay away from anything that feels sales-y or ad-like.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.