In this suite of 3 videos, we see a series of impressionistic snapshots -- in each scenario a different person enjoys a different type of CCB (hot, iced, mixed, flavored, black, and Ready-to-Drink). A baker uses Caramel Concentrate in her batch of muffins, a group of friends enjoy iced mixed drinks over brunch, a longboarder sips Ready-to-Drink Black as he weaves down the street. Clever match cuts tie the scenes together and unique camera framing helps highlight the product and its versatility.