Edit together a suite of uniquely energetic and captivating videos for T-Mobile's Major League Baseball partnership to showcase the exclusive brand offers that will be present throughout the upcoming All-Star Week.
*This is a fast-moving project with 12-24 hour editing turnarounds*
T-Mobile's cutting-edge 5G network enhances the baseball experience for fans, providing them with lightning-fast connectivity whether they're streaming games on the go or just sharing their favorite moments from the ballpark. T-Mobile's partnership with Major League Baseball (MLB) takes things to a new level with exclusive access and benefits to its customers and businesses, including innovative features like T-Mobile's Magenta Status perks, and they want to showcase those exclusive offers using footage from the upcoming All-Star Week.
All footage and photos will be captured by the T-Mobile team, at All-Star Week, between July 12-16 and you will need to turn around edits for the T-Mobile team within 12-24 hours of filming to be posted by the exec team on their social channels the following day, so availability is often the best ability. The cadence of the exact videos is still being determined, but we have included a preliminary breakdown in the timeline. As we'll need to move fast once we have footage, we're looking to develop some of the video assets in the weeks prior to the event. The exact messaging for the videos will be provided by T-Mobile, but they should include key points and themes mentioned in the Background. We'll want to create cool, flashy, modern, and magenta-branded motion-graphic templates that can serve as the foundation for these videos. With an established template and style, including an approach to motion text, it'll be easier to plug footage in when it's ready. HERE is an example of a template they have used in the past. In this case, they used borders and typography to elevate video footage, but since we're working with MLB footage, we'd want something even more engaging and dynamic for these sizzle videos.
We'll need to find a fast editor that can produce a total of seven – up to :60 – dynamic and unique MLB highlight reels that seamlessly integrate three of T-Mobile's network initiatives: Innovation, Customer Experience Benefits, and Magenta Status. There will also be a fourth initiative focused on the tech, showcasing how the T-Mobile 5G Network activations are moving businesses, enterprises, and the game forward. This messaging will be a slightly more complicated edit than the other three as it will get into more tech-forward details and include footage like capturing engineers putting up the 5G batting practice. There will also be variations of some of the main pillars, which may include different footage or alternative messaging on the main topics, for a total of seven videos. We have included a breakdown of what we are looking to cover in each pillar video and previous references from T-Mobile in the Background.
Since this content will be shared directly by executive leadership at T-Mobile on their LinkedIn, Facebook, and Instagram, there's a lot of visibility here, so we want something visually interesting and engaging, but it's still got to remain professional and not too silly. Thematically, these sizzles highlight the synergy between T-Mobile's cutting-edge technology and the excitement of Major League Baseball, and you'll want to pull that through and make them feel engaging for both sports fans and tech enthusiasts. You should also think about transitions, and how you can make the pacing feel snappy and exciting, with clever cuts, camera moves, etc. You may also feel free to use any baseball lingo (e.g. "fastball speeds") or even puns like "home run coverage" to create a fun and relatable narrative.
For your pitch, we'd like you to submit a proof-of-concept video to get a better sense of how you're proposing to approach the mix of MLB and T-Mobile's initiatives. We would also highly recommend you include how you would plan to approach the tech-forward edits within your submission. However, remember that these will need to happen fast, so if there's a template that you can envision for these we highly suggest that you include it in your pitch.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 14 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Baseball fans who are tech-savvy, existing and potential T-Mobile customers.
TONE/FEEL: Energetic, fun, relatable, and clever
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
MLB ALL-STAR WEEK VIDEO TOPICS:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: These are just a few of the recent videos created on Tongal, and they're a good example of the stylistic diversity you can incorporate when approaching this project.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.