Produce an exciting and eye-catching batch of five static images to promote the amazing perks of T-Mobile's new loyalty program, Magenta Status.
Before we know it, it will be Spring Break: time for sun, swimming, and... sensational customer benefits. Yeah, for this vacation season, T-Mobile wants to highlight why they should be the go-to carrier for any current or potential customer who's interested in travel, exclusive perks, and a whole lot of adventure. It's time for them to showcase the exhilarating and exclusive benefits available to Magenta Status holders while encouraging viewers to elevate their Spring Break plans through T-Mobile.
The goal of this project is to produce five visually cohesive static images that highlight the perks of their new loyalty program, Magenta Status. Each static image should focus on a different perk from the list of T-Mobile offerings, which you can read more about in the Background. While the explanations of each perk may be lengthy, we are not looking for you to fit the entire message into a single image - that's T-Mobile's job when they post. Your job is to find clever and captivating ways to share the key messaging through dynamic visuals and typography. Ideally, we aim to illustrate how customers can experience their next spring vacation like a true VIP with Magenta status just by being part of T-Mobile.
We are open to mixed media approaches so be sure to share how you would execute on the images whether you're going for full illustration, a mix of graphics and photography, or maybe even creating your very own image of a sandcastle hotel. Be sure to include engaging visuals of travel destinations, outdoor advantages, and how you plan to combine those with the Magenta Status perks such as exclusive access and discounts. Overall, we want to infuse this series with fun, dynamic, vibrant colors, and a spring break vibe while keeping T-Mobile in mind. If you have not heard it by now, T-Mobile is all about their Magenta (#E20074) color so don't be afraid to lean into their vibrant and playful personality.
For your pitch, we highly encourage that you submit a proof of concept / first draft of an image or multiple images along with your Treatment and check out links in the Background to see what T-Mobile has created lately. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 5 total photo assets.
EXPECTED TIMELINE: This is an expedited timeline with all final assets due by 3/1.
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Employees' friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE/FEEL: Fun, Vibrant, Engaging, Playful, Exciting, Exclusive. Stay away from anything that feels sales-y.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
T-MOBILE OFFERINGS AND KEY MESSAGING: Your images should contain the following headlines with the included offers to message.
HELPFUL REFERENCE VIDEOS & PHOTOS FOR INSPIRATION/TONE:
This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for but still showcase how much diversity is possible.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.