What if there was a cereal that every member of the family loved to eat? What about a shampoo or even a vegetable at dinner? It's almost laughable to think any grocery item could be that universal but that's exactly what Lubriderm has accomplished. Lubriderm is that rare product that any member of the family can use anytime and anywhere. So, while there will probably never be a cereal or shampoo everyone will use, there will always be Lubriderm.