Lotion companies will often try to entice families to buy many different kinds of lotion - a "men's brand" for dad, a cute pink bottle for the daughter, an action hero branded bottle for the son. But is there much difference with what is actually in the bottle? Lubriderm is about What Is IN The Bottle - a high quality lotion suitable for all members of the family, making it easy on Mom's time and wallet when deciding what to buy.