Adapt a pre-existing Tablo TV asset into a :30 direct response video optimized for Roku with their creative best practices in mind.
Now you can watch and record live TV from anywhere in your house: Tablo TV is a service that enables connection to an antenna to wirelessly stream live and recorded TV to any device connected to your network, all without a subscription. They're bringing this product bundle to Roku viewers at a special reduced price, and with this project, the goal is to create a direct response video that prompts viewers to "Pick Up Your Roku Remote To Purchase On Your TV Screen to take advantage of this special offer."
Using this existing :30 video for the Tablo TV bundle, you'll need to create a :30 video that adheres to Roku's creative best practices, and that also integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote to purchase the product at the special price. Roku viewers, by purchasing it through their TV, will be able to purchase the full bundle for $99.95, which is normally the price of the device alone.
You will need to add voiceover throughout the video, but otherwise we don't expect the creative direction of the original video to be drastically altered. You will have liberty to cut whatever parts you need, though, to find the time needed to add in the required CTAs. Roku's best practices call for the CTA to be in the beginning and end, so we expect at least one version to include both. For the alternate version, you might add a third CTA in the middle, or remove either the beginning or end CTA. You may even try two different visual approaches to presenting the CTA.
Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Liquid I.V.'s brand guidelines.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
EXPECTED TIMELINE: HERE
ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
ROKU CREATIVE BEST PRACTICES:
ROKU INTERACTIVE ADS:
With Shopify + Roku, streamers will now be able to purchase any product fulfilled by Shopify right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.
Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience.
Your number one goal, as stated above and continuously repeated, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.