Cast accredited experts and produce an engaging and informative live-action explainer series about parenting to build on existing content from Enfamil's "Ask a Pediatrician" series.
As parents, we're always learning, right alongside our babies, and as we grow and explore, we're constantly trying to figure out the best way to feed them, comfort them, and keep them safe. That's why Enfamil has their "Ask a Pediatrician" series, which provides answers to common questions from parents with authoritative, accredited, and relatable experts, so parents can feel confident in the information they're receiving.
The goal of the project is to build upon the "Ask a Pediatrician" series with some new live-action "Ask An Expert" or "Ask Us Anything" style videos, just as engaging and informative, but elevated a bit more than the originals. You will ultimately need to produce eight new 2-3 minute episodes of content for this, along with social cutdowns and still images. Since this won't necessarily be a direct extension of "Ask a Pediatrician," you're not locked in the exact same title or format, and you have some degree of creative freedom, though you should not stray too far stylistically in terms of the format or background style. You'll probably want to go with a greenscreen or white cyc. The key to this project though is that you'll need to source 5 accredited experts to serve as talent in your videos.
Scripts will be provided, and you can find all the video topics in the Background, but the experts should use their own words and anecdotes to make these videos personable and relatable. This is a highly regulated field and your experts will need to be vetted, which includes a background check. It's obviously extremely important that the talent is relatable and engaging too, and someone that parents aged 25-34 can easily connect with, so you'll want to rely on video casting to get a good sense of their screen presence. We anticipate that you'll need a pediatrician and an OBGYN, and you may also consider finding a mid-wife or a lactation consultant.
We’ll want to ensure consumers know these videos are created by Enfamil, but the videos themselves should be generic educational content, rather than branded advertisements. Social cutdowns should be able to stand on their own, so we expect that they'll present one or two key facts from each episode, and in a way that is relevant to the different social formats. They should not merely be a teaser for the full episode, and you might want to consider relying more on motion graphics or animation here since the focus is on communicating some helpful information quickly.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 40 total video assets, and 72 stills.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: The target audience is moms and parents between the ages of 20 and 44, but with a particular focus on those who are 25 to 34 years old. They are super knowledgeable, love to plan ahead, and always want to give their baby the best. They do their research and seek advice from family and friends, but they also rely heavily on healthcare professionals.
TONE: The tone should be similar to the existing "As a Pediatrician" videos with Dr. Kyla, feeling credible, knowledgeable, authentic, relatable, and informative.
EXECUTIONAL MANDATORIES
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live-action or stop-motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
VIDEO TOPICS & RELEVANT EXPERTS NEEDED:
REFERENCE VIDEOS FOR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.