We were debating which demographic to focus on: kids and their dads, or young adults and older parents… Then it hit us - we should include them all. Then it hit us again - Why not represent multiple generations from the same family? Our concept would cover 9 people from 3 families; each trio with a distinct background. When sharing the video, the first question might be, “Did you realize they were related?” To us, this offers a unique twist to an already heartfelt message. Treatment attached.