Associate Lenovo with the crowd computing Asteroid Hunter initiative, i.e. processing telescope images for identifying & tagging asteroids in our solar system. Example: Real or fictional Thinkpad owner talks about the significance of his work in an upbeat way. Significance examples: Asteroids like 2016 EF195 that came almost as close to Earth as our satellites; NASA's plan to control an asteroid's orbit to study it; Luxembourg government's investment in mining asteroid ice & minerals, etc.