Since the length of the project has been changed to :30, we think that the story can be executed more effectively if we focus on just 1 of the story lines (relationship via technology), rather than all 3. We are basing our story in India because we feel the rich, vibrant colors of the country will enhance the spot visually as well as drive the bold, energetic and optimistic tone -- but the spot could be adapted to any region. The Lenovo computer is worked in to the story as his travel aid.