Create a suite of five UGC-style (homemade, using your smart phone) videos reviewing Landroid, a cordless, robotic lawn mower.

The goal of this project is to create a suite of authentic UGC-style videos reviewing Landroid, a cordless, robotic lawn mower. Each selected reviewer will create a suite of 5 short videos. See below for the exact deliverables and subject of each video. Videos can be shot on a smart phone or a more consumer friendly camera. Totally up to you! The Sponsor, Positec, is looking to greenlight 10 reviewers, so there is a lot of opportunity here! 

Each selected Reviewer will be provided a Landroid to keep (a $1,000 value!) along with a total payment of $1,200 upon delivery of the final videos. 

If you match this description, you should consider submitting to be a Reviewer!

• Are tech forward, 30-60 year olds.
• Are passionate about home improvement / maintenance.
• Live in an area of the US with green lawns in December (CA, FL, etc). This is restricted to the continental US-only (no Alaska or Hawaii). 
• Have a lawn that is a quarter to half acre of cutting grass, and are willing to install / use the product. 
• Will post video on your own social channels, specifically your own YouTube channel. This is not mandatory, but great if you do have a following and can reach a large number of people with your video review. If you post your video to social media, make sure you at least tag it with #ad to make sure you comply with FTC Endorsement Guides.

DELIVERABLES:

• 1 minute unboxing video.
• 1 minute Landroid set up video.
• 1 minute video using the Landroid app.
• 1 minute testimonial review video.
• 1 minute of footage in the yard mowing, returning to the base, docking, going around obstacles, changing the blades, low to ground shots,  and installing accessories.

**Everything should be 16x9 aspect ratio, but please try to shoot most of the content in the center so it can be cropped square if needed.

**Video reviews can follow a step by step format: registration, set up, un boxing, reactions to first mowing, video of programing the unit on the app, installing the accessories, intuitive troubleshooting, ease of use, making it work with the custom yard sizes, etc. The idea is to be honest, authentic, and helpful! 

Click here for a great example of a Landroid video (which includes unboxing, setup, using the app, testimonial & showing it work) so you can get a sense of what to do! Also, this and this are some other great references of testimonial videos for different products to get inspired by!

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• YouTube, Instagram, Facebook, digital marketing, Amazon & WORX.com website (plus reviewers personal social channels)

TARGET AUDIENCE:

• Men & women, DIY-ers, lawn care enthusiasts

TONE:

• Testimonial, down to earth, upbeat, passionate, educational

EXECUTIONAL MANDATORIES: 

• First and foremost, we are looking for honest, authentic reviews.
• PLEASE DO NOT show any other brand names in your videos. Make sure your clothing is un-branded and there aren't other identifiable brands in the background (cars, other laws equipment, toys, etc.)

The Sponsor is under no obligation to greenlight a pitch. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, etc.), and please link to individual videos (not a show reel).
  
  
• TREATMENT (REQUIRED): A description of what's going to happen in the videos. If it's helpful to you, we've provided a treatment template, which you can find here. This one is a little more elaborate though, so please feel free to just do a simple one-pager in this case!

• REVIEWER CASTING & LOCATION VIDEO (REQUIRED): Please provide a short video clip (does not have to be high quality! Simple phone video is totally fine) of the reviewer on their lawn. They can just talk for a couple sentences about their love for lawns or tell us anything that makes them stand out and be perfect for this opportunity! And make sure we can see the beautiful lawn :)

• SHIPPING INFO (REQUIRED): Please provide your shipping info, including contact number. In the event that you are greenlit, we will need to ship out the Landroid product ASAP. 

The most compelling pitches will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

MUSIC: This project requires the edited footage only with NO MUSIC. 

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least eighteen (18) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. By using the Landroid product, you assume the risk of damage, injury, or death, even if there is a product malfunction. See Official Rules for any additional disclaimer information.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.