Cocoa Beach raised, LA based professional surfer Jake Kirschenbaum wakes up at dawn in a hammock listening to the ocean calling him. The sun has barely broken over the horizon and onto the palm trees. His first splash of Listerine invigorates him, ready to charge into the cold morning surf. Traveling pro-surf attitudes need epic a.m. awakening. Jake doesn’t like morning breath, but Listerine rejuvenates his mouth and breath in much of the same way that the ocean rejuvenates his mind. Hell yea.