What would you do in digital?
Overcome challenges:Technic digital mini builds with instructions using drag and drop,view Video demo of aspects specific to Technic builds + pass mini quiz incl names of Technic pieces.Show everyday items (fake xray: see inside built with Technic)
What would be the messaging and or tagline for the overall campaign?
Challenging Lego Master Builders: Earn your Lego Master Engineer certificate!
Graduate from building with Lego block sets & move up into honing your skills to produce uber awesome Technic builds:transform your creations with truly realistic movement
What types of live event activations do you envision as part of the campaign?
Kids take selfies in store with their face in a lifesize cutout of the Graduate holding a technic box & enter online as a contest submission to win a big Technic set or even a collection.Sharing socially=more entries. Mini Builds at MakeNTake Events.
What kind of print materials or visual images would you create?
Use the Graduate minifigure,surrounded with technic items in print materials.To enter online contest: Have kids take selfies in store with their face in lifesize cutout of the Graduate holding a technic box OR paste their face digitally online & post
How would you ensure these materials reach the right audience?
Ads in Lego Magazines & separate postcard invite. Mini Technic Builds such as an item featured in Crazy Action Contraptions distributed at Make n Take events & in regular block build Lego sets. Partner with McDonalds to distribute Technic mini builds
