What would you do in digital?
A shareable video campaign with REAL children.
SOCIAL: Engage parents and kids by asking them to submit their own videos where kids explain how things really work.
What would be the messaging and or tagline for the overall campaign?
How Does it Really Work?
What types of live event activations do you envision as part of the campaign?
The video features real reactions and real people. The video can be shot in different locations globally to engage people also in the real world.
What kind of print materials or visual images would you create?
Simple Lego tech + Tagline.
For example, a Technic transmission system and 'How Does it Really Work?'. Then the CTA 'Find out with Lego Technic'.
How would you ensure these materials reach the right audience?
The video campaign that features kids at ages 9-12 is interesting to the target market and their parents.
