What would you do in digital?
"Famous Backstory" would use archival videos and photos displaying how the vehicles were used. Multiple-choice quiz games like "Can you guess the vehicle from hearing it's engine?" Cool maps show Emilo Scotto's route on his record-setting ride.
What would be the messaging and or tagline for the overall campaign?
TAGLINE:
LEGO Technic's awesome real-life stories about awesome real-life vehicles!
LEGO Technic customers have their experience greatly enriched by learning about the real adventures these vehicles have been on.
What types of live event activations do you envision as part of the campaign?
LEGO Technic partners with an organization like Utah Salt Flats Racing Association to see where land speed racing is at now and what vehicles are used compared to their historical counterparts.
What kind of print materials or visual images would you create?
Sure LEGO Technic doesn't make models of steam shovels from the 1800s, but "Famous Backstory" has a photo essay showing the history of developing a steam shovel all the way to the modern super powerful Volvo L350F!
How would you ensure these materials reach the right audience?
Exciting mash-up videos created from archival films of these famous back stories will grab the audiences imagination. "Famous Backstory" ties LEGO Technic's products to important and impressive events of history where these vehicles were used!
