Using provided assets from LEGO's Small Toy Big Joy Walmart campaign, create a :30 direct response video optimized for Roku with their creative best practices in mind.
The LEGO brand is one of the most recognized and admired brands in the world; Roku is America's #1 streaming platform. Together, through a partnership with Walmart, they'll be extending their Small Toy Big Joy campaign by bringing consumers the opportunity to purchase this Sea Animal Figures LEGO Set directly from a connected TV using the power of the Roku remote. The goal of this project is to create a direct response video that prompts viewers to pick up their remote and press 'OK' to Buy Now.
Using these assets, you'll need to create a :30 video that adheres to Roku's creative best practices and that integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote. We're open to creative takes on how to best do this, whether that's using on-screen text and animation, or new voiceover. While you should feature the Sea Animal Figures Set being sold, the video can also include other toys from the Small Toy Big Joy line. Your biggest challenge will be working with the limited assets to produce a cohesive :30 video that accomplishes the main goal of getting viewers to Press OK on their Roku remotes to buy the LEGO set featured.
Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Gillette's brand guidelines.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Families and households with limited budgets.
TONE: Playful, joyous, fun, approachable.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
THE PRODUCT:
The Sea Animal Figures LEGO Set is a part of the Walmart Small Toy Big Joy line LEGO toys. These toys are set at an approachable price point, showing that anyone can afford to experience the pure joy of LEGO toys. Just because they may be small, though, they're packed with the potential for play & creativity. This particular set can be rearranged into 3 different underwater scenes! Kids can create a Dolphin and turtle; a seahorse with a snail; or use their imagination to create an animal of their own creation. The other toys from the Small Toy Big Joy lineup are similarly versatile, as you'll see when you look through this project's provided assets.
ROKU CREATIVE BEST PRACTICES:
ROKU INTERACTIVE ADS:
With Walmart Connect + Roku, streamers will now be able to purchase any product fulfilled by Walmart right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.
Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience.
Your number one goal, as stated above and continuously repeated, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.