Create a short logo animation for The LEGO Group that can be used in movies and in other entertainment content to showcase the iconic brand, and to highlight the evolution of the LEGO brand in a visually unique and interesting way.

You've seen unforgettable logos at the start of just about every major film you've ever seen: the majestic spinning globe of Universal Studios... the star-crested mountaintop of Paramount... the carefree moonchild, fishing for DreamWorks. Now, it's time to make one yourself - for LEGO.   

That's right, The LEGO Group is looking for an animator from the Tongal community to create a brand new LEGO animated logo. It'll be just like the above, but way better, because... well, it's LEGO. This is your chance to create an animated logo that builds excitement and wows audiences, and it could appear ahead of major films, like the upcoming Focus Features film, Piece by Piece, which tells the life story of Pharrell Williams (wink wink). Not only could your animated logo be used in the film, but it could also be used across all LEGO Entertainment content moving forward, for years to come, if you blow our minds and really deliver something awesome.  

Your logo video should lean into the fun, creativity, and imagination that The LEGO Group is known for, and it should find a way to celebrate the evolution of the LEGO brand across the years. Since this will be used in high-profile content, it's important that we're able to create something with a very high production value, so not only will you need to deliver this in multiple aspect ratios, but we'll expect 4K and 6K outputs of the main logo as well. In terms of execution, while this animation should be :06 in total length, the final shot should land on the current LEGO logo for the last :02. 

We're open to any types of animation (3D, 2D, etc.) that you think could work well for this, as long as it's very high quality. Your animation should not include any music or sound effects.

Creatively, here are a few initial sparks of inspiration get you started. In your treatment, we want to see your approach to each of these three concepts. We're also are asking for a creative proof-of-concept video, however you'll only need to show one of these in your video. Check out the Relevant Assets section below, which links to a folder of LEGO logos that you can use to create these. 

• Concept #1: A walkthrough of all of the LEGO logos landing on the current logo. You can approach this in any creative way you want (infinite zoom, interesting visual evolutions, morphing, time travel, etc.).
• Concept #2: This is similar to Idea 1, but rather than logos, we want to see a walkthrough of seminal LEGO imagery. Specifically, we want the sign posted in the LEGO founder's studio, to the famous duck, to the mini-fig, and then finally land on the current LEGO logo.
• Concept #3: Your own unique approach! We are open to your creativity! Show us your creative take on how we can intro entertainment from The LEGO Group in your own unique way. 

THE PROCESS:

• In the Pitch Qualification Phase, we want to see who's interested, available, and has the right approach, style, and skill set for the job. We are asking for a Treatment and want to see your approach to each of these three concepts, as well as a creative proof-of-concept video; however you'll only need to show one of these in your video. 
• Three greenlit Pitch Qualification creators will be advanced to the Pitch Phase, and given $5,000 in funding to develop, flesh out, and refine up to two high-quality versions of your logo animations.
• The LEGO Group will evaluate these pitches, and select one creator to move forward to produce the full suite of this content.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets.

• One :06 logo video (2.39x1 in 6K, 16x9 in 4K, 9x16 in HD, 1x1 HD)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.

• This will be used across all LEGO Entertainment content, on all platforms, potentially including feature films and television.

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any sets or characters associated with specific IP (i.e. no Harry Potter or Star Wars).
• The final logo MUST land and take up about 2 seconds of the total run time.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

PITCH QUALIFICATION PHASE:

In order to be considered for the full Pitch Phase, you must include the below in your Pitch Qualification submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the logo.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.

• PROOF-OF-CONCEPT VIDEO (REQUIRED): Include a proof-of-concept video in 16x9, up to 0:06 in length, illustrating how you might approach the logo.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

PITCH PHASE:

Three creators will be given $5,000 to develop and refine two high-quality versions of your logo animations as part of the Pitch Phase. You will not be required to resubmit your Past work.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the logo.
  
  
• UPDATED TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• REFINED PROOF-OF-CONCEPT VIDEOS (REQUIRED): Submit both versions in 16x9 with a full :06 runtime .

The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.

If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense. 

• TREATMENT Describe in detail how you plan to execute the content, and how you plan to bring it to life visually. Feel free to use concept art, references, style frames, or mock-ups. If relevant, share additional information about your team, and your process.
• ANIMATIC: Using rough animation or Storyboard panels, edit together a preliminary version of your content. It is best practice to include music and temp dialogue or VO, when relevant.

For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.