Our idea is to create a suite of fun, fast-paced mockumentary style spots similar to the Office but with a livelier, upbeat tempo akin to the “Dadhood” Cheerios ad. Rather than hearing from Dad we’ll focus our spots around Big Sis, Mom and Grandpa as they discuss how awesome buddy time is and how they’re a bit jealous of the fun Dad has been having! We’ll hear in these playful, tongue in cheek interviews how LEGO’s to blame for this “problem”. It’s about time they got in on the fun as well!