A man gets ready for his date by entering his secret LAB to get dressed and check on his project #defineyourhandsome. Upon entering, his head Korean scientist tells him they've done it, they've defined handsome. After our man quickly dresses in his suit, he sees the definition of handsome, something unique called LAB SERIES. Our man applies the product and it's the last touch to his elegance and handsomeness, now he's ready, he speeds off into the city to pick up his date.