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Greenlit
Genuine Moments
for
JC Penney Jingle More Bells Video Project
Pitch by
Mccoy Meyer
We’ll follow one woman as she warms the hearts of six people on her Christmas list.
In each video, she’ll surprise a friend or family member with a gift they’ve always wanted, in a way that’s personal to them.
We want to capture genuine reactions and memorable moments, as we inspire our audience to brighten someone special to them.
This project will evoke the nostalgia of holiday memories past, while encouraging people to go out and make new memories together.
Treatment
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Pitch Video
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Links to samples of your previous work
Famous Footwear
"A Letter to Mom" (1st Place)
http://vimeo.com/77228238
P&G "Everyday Me" (1st Place)
http://vimeo.com/102367904
Famous "Guardian Angel"
(Played Theatrically)
http://vimeo.com/74747491
LAYS
http://vimeo.com/60702981
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