A woman and her three girlfriends lift a large canoe onto the roof of a car, they finally succeed and strap it down. They pile in and start down the road. They drive into the mountains, and arrive at a quiet cabin by a serene lake. Inside the cabin the women drink wine and laugh. They lounge about in robes and treat themselves to JAFRA's royal jelly ritual. Outside, the canoe stays unused on the car. "One of these years we should actually use that thing." Our rituals matter, whatever they are.