Calling all artists and animators! Take movie fans deep into the Further with a compelling and atmospheric short-form looping video that draws on key imagery from Insidious: The Red Door, exclusively in movie theaters on July 7th.
What do red doors, hammers, flickering lights, a mysterious lantern, charcoal sticks and oil paints, and a melodica have in common? Well, for starters, they're all key images and items in Insidious: The Red Door, the fifth installment in the blockbuster Insidious franchise, out exclusively in movie theaters on July 7.
The Red Door is the final installment in the Lambert family story, following Dalton in his first year at college as he delves into his memories, astral projection, and even into the Further – the dark dimension at the center of the Insidious universe. The movie is full of recurring images and key items that fuel the creepy, haunting story, jump scares and all.
To promote the film and celebrate the Insidious franchise, Sony is looking for five creators to craft compelling, atmospheric, and abstract short form looping videos, up to :06 each, that explore your own interpretation of the Further. What does this dark dimension look, feel, and sound like for you? Your video may or may not tell a micro story, but it should feel like taking a step into another dimension, with out-of-the-box, spine-tingling visuals. 3D and digital animation, live-action, collage-style artwork, and more are all on the table – whatever you need to get the haunted vibe across.
While not required, you may build imagery from the movie trailer into your video if it fits your creative approach. We've shared some pieces from a fan art campaign for 2018's Insidious: The Last Key in the Assets section, so check those out to get a sense of how Sony has approached projects like this before. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are two total assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Horror fans, fans of the Insidious franchise, fans of ASMR and artistic short-form video content.
TONE: Atmospheric, spooky, haunted, nostalgic.
EXECUTIONAL MANDATORIES:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.