Our plan is to create this spot in a Mockumentary style, á la Best in Show or Modern Family.
A mother will speak to camera about how she uses the "Coverage Slider" feature of Allstate's new app.
When the family is going on a road trip, she increases the coverage via a slider on her iPhone app. When they return, she slides it back to her normal coverage.
It ends on a humorous button as the kids borrow the car, and she slides the coverage slider to the maximum.
