Work with provided footage to craft two authentic and engaging product demo videos where LEGO associates highlight key features of new LEGO sets.
The LEGO Group has specialists in their stores all over the world who are experts about the latest features and details of LEGO builds. Now, they are looking to create an engaging new video series that features these specialists showing off the latest and greatest elements of new LEGO products. To bring this series to life, they're going to film with different teams at a several of different store locations, but want one editor who will create two fun and engaging edutainment-style “show and tell” videos in a repeatable format.
The goal for this project is to create two :60 videos to serve as a "proof-of-concept" for an eventual series that can be replicated at various LEGO stores throughout the country and world, all while showing off cool LEGO employees and builds! For this project you will be responsible for post-production only. You will receive raw footage digitally and will craft two product demo videos that feel authentic, organic, personality-driven, and fun. We want these videos to feel like they reflect the local character of the store, and although much of that will fall on the local teams, you'll want to think about how you can pull through or highlight those elements in your edit. You should also plan to incorporate motion graphics and on-screen overlays to enhance the storytelling.
While this project involves both horizontal and vertical deliverables, we're leading with 9x16 vertical content and need an editor that can elevate content with a social-first perspective.
The exact LEGO sets featured will be new, confidential products, and we’ll be able to provide images and more details once you’re greenlit. While this project only involves the first two videos in the series, the goal is to find someone who will continue on with series after the pilot. Exact timing and budget will be determined down the road.
We are running a separate project on the site to find a filmmaker who will handle all aspects of physical production for these two videos, so check out In-Store Show and Tell Videos Physical Production Project if you're interested!
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: LEGO fans of all ages!
TONE/FEEL: Authentic, engaging, personality-driven, fun
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
HELPFUL REFERENCE VIDEOS FOR EXAMPLES OF FORMAT/STYLE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks, Universal Production Music, and PrimalHouse Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.