We love Ken Keil’s “Innovations in Cool” and we want to create a spot where an announcer takes us through the History of Cool. Along the way, Old Man Peanut Gallery pops up out of nowhere to shut down the idea. The motorcycle: “just a motor and a scooter!” The High Five: “Just a punch and a handshake!” The French Kiss: “just a whisper and a tooth cleaning!” …until we get to ICE BREAKERS Cool Blast. Once he chews, the Old Man is befuddled! “Is it a Gum or is it a Mint?” At last, true innovation.