Create a brand awareness video suite for the Identity Theft Resource Center's "K, Bye!" campaign with the goal of minimizing the risk of self-compromise from robocalls.

The robocall problem exploded in 2018 with an estimated 47.8 billion robocalls made in the U.S. The Identity Theft Resource Center (ITRC) wants to create a more educated consumer by empowering them to disconnect from potential scams, including hanging-up on illegal robocalls, disengaging from scam texts/emails, and more. 

Your goal is to drive brand awareness for the ITRC's "K, Bye!" campaign. “K, Bye” is a consumer education campaign empowering consumers through guided action plans on minimizing risk of self-compromise based on fraudsters’ use of technology/known-brands to defraud them.

“K, Bye” will target consumers nationwide, with a focus on 1) the Millennial demographic (by highlighting the risks of social media, phishing attempts through instant message, etc.) and 2) Seniors, who are also at risk, and will be empowered through easy-to-understand action plans on the risks of robocalls, emails, text alerts, etc.

DELIVERABLES:  TEN (10) total deliverables:

• Millennials - FIVE (5) total videos:
  • One :45 Hero Video (16x9)
  • One :30 cutdown (16x9)
  • One :15 cutdown (16x9)
  • One :15 social cutdown (1x1)
  • One :15 social cutdown (4x5)
• Seniors - FIVE (5) total videos:
  • One :45 Hero Video (16x9)
  • One :30 cutdown (16x9)
  • One :15 cutdown (16x9)
  • One :15 social cutdown (1x1)
  • One :15 social cutdown (4x5)

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Facebook
• Instagram
• We will disseminate the content through already established partnerships (like National CyberSecurity Alliance and National Center for Victims of Crime), numerous BBBs around the country, and the ITRC’s website and social media platforms.
• Please refer to our platform best practices page.

TARGET AUDIENCE:

• Millennials - the “Meh” digital natives that feel like it doesn’t really matter what they put out there and they are pretty much bullet-proof to anything that might happen with their identity
• Seniors - the technology-challenged generation that relies of the digital natives in their lives to help them with their phones, tablets, computers; social media novices and older consumers that are trusting of inbound information that can represent authority (even fraudulently)

TONE:

• The tone should be light and sarcastic, but still convey the seriousness of identity theft. Your videos should bring a playful approach to a serious topic.

EXECUTIONAL MANDATORIES: 

• Key Marketing Messages: 
  • “K, Bye”
  • “Hang Up!” 
  • “Disconnect”
• Millennials: Think memorable memes like Bye Felicia; Aint nobody got time for that; viral campaign that could make Reddit
• Seniors: AARP’s empowerment ads (active, educated seniors)
• “K, Bye” represents a vernacular that is more casual and can be “dismissive” in tone. 
• CTA: To learn more, go to kbye.org.

Familiarize yourself with the company here: https://www.idtheftcenter.org.

“K, Bye” is designed to educate and inform consumers on best practices when they are on the receiving end of inbound scam/fraud phone calls, emails, SMS, instant messages or other methods. ”K, Bye” empowers them to minimize their risk of becoming a victim through self-compromise by giving them a catchy phrase and a quick-reference guide for how to respond to scammers/fraudsters and protect themselves from inadvertently exposing their information.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (REQUIRED): This should include dialogue from the video you intend to create.

• HEADSHOTS/CASTING BOARDS (REQUIRED): Casting notes or concepts, headshots of actors, etc. These can be actual casting options or examples of the kinds of actors you'd like to cast in each role.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval before filmmakers move onto the Video Phase. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be up to two rounds of feedback until a script is approved by the Sponsor. 
• HEADSHOT: This project requires headshot approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Music Production and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.