Make holiday gifting fun, easy, and unique for lululemon guests with a campaign theme concept that lays the framework for 8 weeks of social content.

Holiday gifting should be full of joy, but it can also be incredibly stressful. The onslaught of repetitive holiday marketing can make finding the perfect gift feel like a chore. We want to change that for lululemon guests with 8 weeks of content that makes the gift-shopping process fun, simple, and exciting, just like it should be, so finding the perfect gift feels like the perfect shopping experience. 

Your campaign concept should break the mold of expected holiday marketing and create a framework that is flexible enough to support a variety of products; compelling enough to stop the audience’s thumb; and ultimately encourage viewers to swipe up/click through and shop. What if you were shopping with your cool, trusted friend – and not a brand?

Be creative and think about how gifting can be easy, effortless, and fun and captures attention on social platforms.

Take a look at our lululemon brand page as well as what’s currently on lululemon’s Instagram Stories, Feeds, and Facebook pages to help inform your submissions further and capture their personality. Also consider what’s missing – do you see an opportunity for something new?

DELIVERABLES:

• One 500-character campaign theme concept that brings the ease back into gifting for the holiday season. 
• You may include direction for breaking the overarching campaign theme into 1-8 weekly themes in your submission.

EXPOSURE:

• Instagram Stories
• Instagram Feed
• Facebook Feed
  Be sure to review the platform best practices page.

TARGET AUDIENCE:

• Gift-givers looking for shopping inspiration during the holiday season.
• lululemon guests/social audience – men and women 18–34

TONE:

• Voice: the cool, trusted friend. Optimistic, energetic, and vibrant.
• Bold, Spirited, Real. Emphasis on Spirited – fun, playful, witty, entertaining.
• Inspiring, convenient, exciting. 

EXECUTIONAL MANDATORIES:

• Concepts must bring personality and creatively show that gifting can be fun and easy. 
• Must encourage viewers to swipe up/click through and shop.

Tell us your concept in 250 characters or less. Remember, a concept is not a detailed script - it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

Three greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least eighteen (18) years or older to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.