Come up with great executional concepts for 8 weeks of social content that help reinforce the message that lululemon makes holiday gifting fun, easy, and unique this year.

Holiday gifting should be full of joy, but it can also be incredibly stressful - that's why lululemon is creating 8 weeks of social content to help make the gift-shopping process fun, simple, and exciting. Each week will feature a different lululemon product that can make a great gift for anyone on your list. 

lululemon is looking to the Tongal community for concepts of achievable creative content that ladders up to a charismatic holiday guide/helper that helps make gifting fun & easy, and keeps you living the sweatlife this holiday season. This character will be the common element across all content produced in this 8 week period. BUT it doesn't necessarily have to be just one person. This holiday guide/helper can be a persona that different people (influencers, lululemon ambassadors, guests) can adopt in their own way.

The executional concepts around this persona can really be anything - a video series for IG Stories or IGTV, GIFs, screenshots, collaborations with influencers or lululemon ambassadors, channel takeovers, telling holiday stories/fails, reading tweets, etc. Above all, how can we highlight our similarities, and our differences, and show that lululemon has a variety of products to help make gifting easy, no matter who you are, or who the gift is for? The sky is really the limit here, and we want to see your best concepts to bring the holiday spirit to social media this season.

DELIVERABLES:

• One 250-character concept for fun, achievable social content laddering up to a central persona of a charismatic holiday guide/helper that helps make gifting fun & easy

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Instagram Stories
• Instagram Feed
• Facebook Feed
  Be sure to review the platform best practices page.

TARGET AUDIENCE:

• Gift-givers looking for shopping inspiration during the holiday season.
• lululemon guests/social audience – men and women 18–34

TONE:

• Voice: the cool, trusted friend. Optimistic, energetic, and vibrant.
• Bold, Spirited, Real. Emphasis on Spirited – fun, playful, witty, entertaining.
• Inspiring, convenient, exciting. 

EXECUTIONAL MANDATORIES: 

• Concepts must bring personality and creatively show that gifting can be fun and easy. 
• Must encourage viewers to swipe up/click through and shop.

Tell us your concept in 250 characters or less. Think of this as a longer, more detailed Idea in 250 characters. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign. For more specifics about what exactly the Sponsor is looking for, be sure to check out the Project Brief.

Three greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.