In honor of Hispanic Heritage Month, produce a suite of six different videos for T-Mobile to celebrate the employees who are passionate about their Hispanic Culture.
We're constantly talking about how T-Mobile has awesome employee benefits and an incredible company culture, this time we want to talk about some of their amazing employees. Employees who are not only proud of where they work, but also proud that they can be true to themselves and their culture while working at T-Mobile. To celebrate Hispanic Heritage Month, T-Mobile is now looking to create a suite of videos built around quotes from their very own employees, who have each seen the positive impacts that come from working for the Uncarrier.
The goal here is to create six different :10-:20 loopable videos, or cinemagraphs, that feature quotes from real T-Mobile employees celebrating their Hispanic Heritage. When we say "loopable video" or "cinemagraph" here we mean that most of your video should be static, but key visual elements or sections should move to make the content come alive, and help it stand out dynamically when someone's scrolling through their feed, kind of like this.
T-Mobile has already selected six different employees to feature, and they've provided a quote and some photos for each, which you can find in the Background. You do not have to use the full quotes; instead, you can select a line (or lines) that you think work best for a short piece of content like this, and you can feel free to make little tweaks (e.g. for grammar, flow, or comprehension). We've also included some extra biographical information for the employees, but that's intended to help you with the visuals, and you do not need to include any text from those. Each of your videos should be unique, and reflect the different people and their quotes, but they should all still feel like part of one coherent suite somehow.
We're looking for a variety of bright or captivating styles and aesthetics, but keep in mind that T-Mobile is also tech-forward company, so we're aiming for graphics that feels modern, invigorating, engaging, and even playful. Find ways to use visuals cues or design elements that you might associate with this community or the individual employees (who represent 3 different countries, including Mexico, El Salvador, and Colombia). We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, along with some clever use of typography or stock imagery.
For your pitch, we highly encourage that you submit a proof of concept along with your Treatment. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total video assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Career seekers, millennials, and Gen-Zers.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
FEATURED EMPLOYEES:
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.