The joy smelling a great candle can illicit an incredibly powerful memory or emotion. We want to showcase this by showing a mom creating memories with her children as they help her put out all the Yankee Candle decor.
Character interactions and camera movement will be shot with a very stylistic approach - fast, happy, warm and fun. This will be accompanied by enticing close-up shots of the featured products, the true stars of our spot. Please see the treatment.