After our first call with Alexandra Hemmer, we knew we needed to make this story into a video. Her passion, drive, and connection to the SM58 mic is a great story that will resonate with a global audience. We will approach this job by focusing on Hemmer and her journey both as an immigrant but also as an artist. Through a documentary approach and a narrative lens we feel strongly that we have the skills and experience to really make this project great and stand out among the rest.