Conduct a 2-day shoot on March 20 and 21 at the Hualta Hotel Mendoza in Mendoza, Argentina. You will be responsible for all aspects of physical production – including casting, wardrobe, and HMU – in coordination with a Campaign Director who will supply storyboards and creative guidance for your shoot, and handle all post-production.
Every stay and every hotel has its own unique style; where you choose to stay, and what that stay entails, is a crucial factor for travelers. Hilton has long embraced this maxim, and they have launched a major campaign to revamp their photo and video libraries to capture what that looks and feels like for certain Waldorf Astoria and Curio Collection properties. This campaign will take a more candid and authentic approach to highlighting the specific amenities, experiences, and lifestyles that are available to guests at these key locations, and how those come together to create a unique stay for every guest, every trip.
The brand has already brought on a Campaign Director to oversee the creative development for this new campaign, and for this project we are looking for one filmmaking team who can handle local physical production at the Hualta Hotel Mendoza, Curio Collection by Hilton, in Mendoza, Argentina. Raw footage from this shoot will then be provided to the Campaign Director, who will handle ALL post-production and delivery.
You will need to conduct a two-day MOS video and photography shoot on Wednesday, March 20 and Thursday, March 21, 2024. In addition to the two-day shoot, you will also be asked to conduct a one-day tech scout at the property on Friday, March 8. You are NOT being asked to pitch a creative take here as the goal is to align seamlessly with the elevated lifestyle format established by the brand and the Campaign Director; we are instead looking for a filmmaker team who can digest this established creative approach and execute against it without deviation. We have detailed out this approach and the property that will be featured in the Background section below.
Once selected, you'll work closely with the Campaign Director and their team throughout pre-production and production. The Campaign Director and their team will provide creative & technical pre-production guides as well as storyboards and shot lists for you to follow when shooting. The content you will be capturing will range from cinematic horizontal footage, including drone footage, to vertical footage specifically for social and shot on phone, and still photography. Your visual stories will require authentic and candid talent performances to represent Hilton guests, and we'll need a stylish eye to capture the unique textures and sensory experiences of each hotel. You can read more about the requirements for that content in the Budgeting Assumptions in the Background section as well.
Your team will be responsible for sourcing up to 10 on-screen talent (up to 4 principals and 6 extras; these will likely include children and adults, depending on the property), wardrobe styling, set decoration for any featured props (as needed), and all talent hair & makeup. In addition to the tech scout mentioned above, you will also be required to hold talent wardrobe fittings and share photos of the final looks ahead of production for Hilton's approval. The Campaign Director will be joining your shoot remotely to provide real-time feedback during production and ensure everything is aligning with their vision, and there may be also local Hilton or Tongal representatives on set in person. After the shoot you will be asked to send proxy files to the Campaign Director digitally, as well as ship a hard drive to Los Angeles, CA with all raw footage and photos. You will not be responsible for any video or photo post-production services.
Because the Hualta Hotel Mendoza will be open and operating with real guests during our production, maintaining an efficient and flexible footprint is key. Above all, the top priority will be to ensure that production is not interfering with the guest experience and you will need to keep this top of mind. If it means changing a shot so that we do not disturb guests, that's okay. The guest experience is paramount to the production for Hilton, so keeping a high sense of courtesy and flexibility will be extremely important.
Please note you do NOT need to be based in Argentina to pitch on this project, but there is no additional travel budget available, and any crew travel or lodging should be covered under your production budget. If needed, the property may be able to provide a discounted room rate from March 19-21 for any crew or talent that need to stay onsite. In your pitch materials, you MUST introduce the team you would be working with on this project, and you MUST utilize this production team template to do so. Submissions that do not use this template will not be considered. We're breaking down more details about the process, as well as some budgeting assumptions, below. If you have any questions, ask away in the forum.
IF YOU ARE SELECTED:
FOR YOUR PITCH: Your pitch should primarily highlight:
DELIVERABLES: Digital or physical delivery of all proxy files, hard drive delivery of all raw footage + photo selects.
EXPECTED TIMELINE: HERE
EXPOSURE & RIGHTS: This project requires a full rights buyout for all talent and for all content that you deliver, including photography. That means all rights, globally, in perpetuity, and in all media. Please ensure that your photographers are aware and have agreed to this before presenting options to Hilton, and that Talent is made aware of this Talent Release during the casting process. This is not negotiable. In terms of usage, we expect content will be used on the platforms below:
TARGET AUDIENCE: Gen X and older Millennials; a new generation of smart luxury travelers, for whom life, business, and pleasure seamlessly intersect. Should you receive a greenlight, additional information about the specific brand and audience you will be shooting for will be provided to you ahead of launching any casting notices.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
BUDGETING ASSUMPTIONS:
Below are references of the existing style that you will need to adhere to for this project:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all raw footage and signed releases for talent, location and artwork (if needed) to the Campaign Director in order to receive final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.