Create a :30 video using existing photo assets that inspires gardeners to check out Burpee's shoppable 2022 digital catalog.

Burpee is a trustworthy, reliable, and experienced American seed and plant company that doesn't just sell seeds, but is also a resource and partner to gardeners. Their legacy and heritage has earned them respect among both experienced and new gardeners alike. Burpee seeds and plants are available for all growing zones and all seasons, and they guarantee each and every product too.

The goal of this project is to create an engaging :30 video using existing photo assets that drives viewers to a digital version of their 2022 catalog. The catalog is fully “shoppable,” meaning all products are linked to their website so you can look through it and add products right to your cart. The photo assets, along with Burpee's 2021 catalog, can be found here, and since the 2022 catalog won't be complete until later this year, you'll be working with these assets for your video. If your approach requires VO, you'll need to source that as part of the $3,750 budget.

For this project, once a creator is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform. If you have any questions, ask away in the forum.

DELIVERABLES: Two total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9). The alternate version will involve small changes that can be handled in post-production, like changes to CTAs, end-card designs, on-screen text copy, or other minor edits. 

TIMELINE:  For the full project timeline please see the Assets section.

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

TARGET AUDIENCE:  Younger, Less Experienced Gardeners (25-44) who;

• Are looking for gardening advice and tips in addition to quality products
• Value seed and organic options
• Go-to information sources are gardening websites, social media, TV, magazines
• Like to shop online retailers, mass merchandisers, and grocers
• Not yet committed to a brand and purchase what is in stock
• Look for brands that offer variety, have good reviews, and organic offerings

TONE: Burpee's voice is always approachable and trustworthy. The tone of your video should be inspiring, a little playful, and trustworthy.

EXECUTIONAL MANDATORIES: 

• Must highlight their top selling products which include tomatoes, peppers, sunflowers, zinnias, and basil (see here for a selection of images) 
• Must incorporate the following Call To Action (CTA): "View our 2022 catalog now and start planning your spring garden"
• Integrate Brand Guidelines for visual style
• Do not show any competitor products (ex. MiracleGro, Baker Creek Seeds, Johnny’s)
• Do not mention or show any retailers as this is just for their website business (ex. No Home Depot, Lowes, etc.)

Other Benefits of shopping at Burpee include:

• All Burpee seeds are non-GMO
• They offer organic and heirloom options
• Live plants are shipped at the right time to plant for where you live
• They guarantee all of their products for 1 year from purchase

About Burpee:

Through good times and bad, the great depression and world wars, Burpee has been a beacon of hope for Americans for over a century. Burpee was founded by Washington Atlee Burpee in Pennsylvania in 1876 and has been dedicated to enabling customers to share in the magic of nature. 

To keep up with the ever changing modern world, Burpee releases their digital catalog each year which includes dozens of varieties of fruits, vegetables, flowers, perennials, herbs, heirlooms and organics. Fun fact: This catalog was the first catalog in the world to offer yellow seed corn! Because they are "a company of gardeners, for gardeners," they also sell garden supplies and offer a gardening advice center on their website. To view the 2021 catalog go here.

Burpee's highly recognized horticulturalists have been continuously bringing innovation to the seed market since 1881. Some of those innovations include a new cabbage variety called Surehead and an improved carrot called Long Orange. Their most recent innovations include the seedless tomato and the "Snackpack" watermelon- a personal-size healthful treat that will bring a smile to any face.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.

• SAMPLE VIDEO (REQUIRED): Utilizing the provided photo assets, please provide a :15 - :30 sample video demonstrating your approach to optimizing these assets for YouTube that promotes Burpee's 2022 catalog while integrating the messaging elements outlined in the Background/Additional Details section.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section. 

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound.  You must use one of these providers. Music from any other entities will not be accepted. Music from these three providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.  You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.