Create two engaging videos in the style of what you'd see in live gaming or streaming content to promote Chime to potential users on social media.
Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, and they want to spread the word! To help promote Chime to potential new users, Chime is looking to create two videos in the style of what you'd see in a lot of the live gaming and live streaming content out there, in which a "gamer" character would be discussing the benefits of Chime for the audience.
You can get a sense of the style of video that the Chime team will be aiming for HERE. This sample is a great representation of the location and set design that will be needed - including RGB lighting, a gaming chair and headset, etc. Most importantly, that example also demonstrates the energy that you'd need from the talent. Casting will be key here, and we'll be looking for talent that has big, gregarious energy, an upbeat delivery, and that feels like they could actually be a well known gamer (although please note, they don't actually need to be a gamer or livestreamer, and you can definitely cast an actor for the role).
You'll note that the reference linked above does have cutaways and picture-in-picture with different animated moments from gameplay footage, but you are not expected to create any sort of "gameplay" content. Instead, you will have access to screens from the Chime user interface, and you can add slight motion to it, if needed. If you plan to use cutaways though, please tell us a bit more about what you'd do in your treatment.
You will be creating two different videos for this project, but the talent and location set up can remain the same between both videos. The only difference will be in the actual messaging, as we'd like one video to focus on Chime's Credit Builder card, and the other to focus on the features of Chime's online banking, including fee-free overdraft, early access to paychecks, and no monthly fees. Your gamer character can be speaking directly to camera, responding to "comments" in a chat, talking about how they use Chime for their own setup, or something else entirely, as long as they are able to clearly discuss the benefits of Chime in a way that feels like a genuine interaction on a gaming stream.
In terms of style, please note that these videos should seem more elevated than pure UGC content, but not so polished that they feel like a TV commercial. So really we'd be looking to strike the balance between something that feels a little more polished than the average TikTok video, while still feeling like it belongs on the platform.
In your treatment, please tell us more about how you'd bring this to life, and make it feel like a real gaming live stream. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are two total video assets.
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE: Exact tone is TBD depending on the idea, but should be within the following realms:
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.