We are so on board this campaign and love the idea of using a confident, bold, unique and distinct lifestyle to show the versatility and capability of the new 2017 GMC Acadia. We love the subtlety of the way the GMC Acadia is an important presence and tool in the video, but is not forced on the viewer – more just a way of showing a unique and versatile lifestyle. A tone of bold confidence without feeling overly produced or commercial.