The concept for this project is that dog's have been wanting fresh food for a long time but they've just not been able to communicate it to their owner. The star of the commercial is Oscar, who is a very smart dog and he has devised a way to tell his owner about eating fresh food: by parading himself around the house in his adorable fresh food costumes. A chicken, pea and carrot suit are the items in Oscar's wardrobe. "Is your dog trying to tell you something?" Please take a look!