It would be interesting to talk about people who came to visit California & never left. They visited San Francisco, or LA or San Diego or Santa Cruz & thought, "Why am I not living here?" Tell their story of the moment they knew CA was home:intercut w/people talking about first time they drove a Hybrid & fell in love. Once they fell in love w/a Hybrid, they knew they wanted the best: Ford C-Max. Because they DO care about technology & saving money & the environment. Now they ARE driving this!