We’re looking to create on-disc bonus content for the First Man DVD and Blu-ray, and to market the home entertainment release on digital and social platforms.

We received over 200 amazing concepts from the First Man Bonus Content Concepts project and are looking to YOU to bring them to life! 

Coming to theaters October 12, Universal Pictures’ First Man tells the riveting story of NASA’s mission to land a man on the moon. With Oscar®- winning director Damien Chazelle and actor Ryan Gosling teaming up (again!), First Man provides a visceral, first-person account of the sacrifices and the cost—on Neil Armstrong and on the nation—of one of the most dangerous missions in history. 

Working with Tongal, Universal wants to see your pitches on the following winning concepts from the previous project: 

The Moon Landing Today

A short doc exploring how much of our modern world was born out of the technological breakthroughs made as part of the moon effort: from rocket technology to life-support systems, from the lightweight materials in your running shoes to protective coatings and solar panels, the technological legacy of the lunar missions is fascinating and all around us.

Behind the Scenes of Space

Show how many people it takes to deliver a single person in space. From equipment handlers, medical staff, engineers, maintenance, training... space tourism is a neat idea, but it will involve a small army of people prepping them and safely delivering them there and back again. Show us some of these units of people that don't get the limelight, and what their work involves doing. Show the support systems and networks needed for everything from communications to eating your favorite food in space.

Note: Think about incorporating infographics for social in your deliverables.

The Language of NASA

Create an interesting segment that details and highlights all the important, critical, and quirky word language that is unique to NASA and the space-traveling experience. So many phrases we've all heard before – and many we haven't – but what is the true meaning and history behind the words, phrases and such. Are they thought out? Did many just happen as in-the-moment occurrence and have since taken on longer life? What language is influenced by science? What by military? What by other means?

A Particular Day: Stories from the Day Of

If you've ever lived through a truly historical event, you will never forget where you were, who you were with and what you were doing on that particular hour of that particular day.

In this extra we'll hear the stories from the down-the-street neighbor to the people who were in the control room; the families huddled around the televisions and the man at the local bar. The emotions, the inspiration, or even the fear. Let's uncover it all as if we could relive the day too.

Note: For this concept, lean into the moon landing uniting the country during a tumultuous time.

Please read below for important information:

• The timing is TIGHT. If you are selected as a pitch winner, you will need to adhere to the following production schedule:

Pre-Production: 8/17 - 8/22

Production: 8/22 - 9/4 

Rough cuts turned in: 9/4

• This is an open bid project and you will need to submit your proposed budget along with your treatment.
• In this project, the sponsor will determine how many submissions it will select, if any.
• We’re looking for videos that are between 90-seconds and 5-minutes in length as well as social assets. The sponsor is open to content over 5-minutes as well. Please specify what you can deliver in your pitch treatment.
• As exact social assets will be determined at a later date, please ensure you budget proposal includes creating/ editing those assets.
• If the sponsor decides to green light your pitch, depending on how the music will be used, they may be able to provide you with cleared score cues from the film.

What to Submit in Your Pitch:

• Links to your past work.
• Treatment giving a detailed narrative description of how you plan to bring the concept to life and what you are delivering.
• Proposed Budget (*See Budget Template in the Assets Tab): Instead of us dictating your budgets, we’re looking for you to let us know the amount you need in order to execute your video. Please provide explicitly how much you need. Your budget proposal is subject to approval if your pitch is selected. Please consider the most economical way to produce your video.

If your pitch is greenlit you will need to provide the following pre-production approvals before moving into production:

SCRIPT / OUTLINE - This project requires script/ outline approval before filmmakers move onto the Video Phase. The brand may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback.

INTERVIEW LIST (If Applicable) - If the concept you pitch on involves interviewing individuals on-screen, you will need to submit an interview list for approval. The interview list will need to have individual's headshots as well as their titles.

LOCATION (If Applicable) - This project requires location approval (if applicable) before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.

MUSIC - This project requires music approval. Please submit a tentative cue sheet before moving into production.

Delivery specs for pitch winners:

• One texted, ProRes uncompressed 8-bit 422 file, 1920x1080, 23.98, stereo audio
• One textless, ProRes uncompressed 8-bit 422 file, 1920x1080, 23.98, split audio (Ch1 – Dia, Ch2 – EFX, Ch3 – Music Right, Ch4 – Music Left)

Once your initial piece is produced, the sponsor may ask you to create an additional :15 - :30 cut-down for social. Please see specs below:

• One texted, ProRes 422 file, 1920x1080, 23.98, stereo audio of a cutdown version between :15-:30
• One textless, ProRes 422 file, 1920x1080, 23.98, split audio (Ch1 – Dia, Ch2 – EFX, Ch3 – Music Right, Ch4 – Music Left) of a cutdown version between :15-:30

These would not be due on the same timeline as the longer on-disc versions. Also, keep in mind, the sponsor may ask you to produce infographics to accompany your piece. Please see examples in assets. The goal is to take something as complicated as the moon landing and easily explain it through simple graphics and copy. Please include this in your budget proposal as a potential add-on.

The goal of this project is to create bonus content for the First Man DVD and Blu-ray, and to market the home entertainment release on digital and social platforms.

--Key Marketing Themes:

• Innovation
• The appeal of witnessing everyday people accomplishing extraordinary things.
• Everyday heroes journeying to break barriers and overcoming adversity.
• Unleashing your utmost potential
• Movie themes: Space Exploration, Patriotism, Historic Achievement, Heroism.

--Target Audience: Men and women of all ages.

--Tone: Heroic, relatable, cinematic

This project will be open bid and consist of a Pitch Phase. Be sure to read the following information carefully as well as the Official Rules.

The Sponsor will determine whether it will select a winning submission.

PHASE 1: PITCH - This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The sponsor would like each producer to create at least one video with a minimum length of 90-seconds as well as social assets.

Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute bonus content based on one of the winning concepts from the previous project using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute the content.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• Proposed Budget (REQUIRED): Instead of us dictating your budgets, we’re looking for you to let us know the amount you need in order to execute your video. Please provide explicitly how much you need. Your budget proposal is subject to approval if your pitch is selected. Please consider the most economical way to produce your video.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 

• Pitch Video (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome.   

For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGO Bricks” Pitch video. All pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A PITCH ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

5. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with the sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Limit 5 submissions per member, per phase.

8. You must be at least thirteen (13) years or older to enter.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the official rules, the terms and conditions of these requirements shall prevail.